Selected projects

Salesforce delivery across industries.

Client-safe project summaries based on Taj’s documented delivery experience.

01

Economic development & investor services

Masdar City Free Zone — Digital Experience & CRM Transformation

Leading Salesforce architecture and hands-on delivery across Experience Cloud web and React Native mobile channels, including secure registration and login, Google SSO and UAE PASS, customer onboarding, service journeys, document automation, and external integrations.

Experience CloudHeadless IdentityApex & LWCSSO & Integrations
Technical Team Lead & Senior Salesforce Consultant · Aug 2025 — PresentView case study
02

Mobility services transformation

Emirates Transport — CRM Implementation

Led Salesforce delivery across Sales, Service, and Marketing capabilities, including custom Pricing, Vehicle Inspection, and Driver Checklist modules. Combined hands-on engineering, REST integrations, code reviews, mentoring, and technical coordination for a five-person delivery team.

Sales CloudService CloudApex & LWCREST Integrations
Senior Salesforce Consultant & Technical Lead · Jul 2023 — Jul 2025View case study
03

Healthcare service transformation

Saudi German Hospital — Patient 360 & Call Center

Implemented a Service Cloud call-center platform that unified patient registrations, appointments, recent activity, and support interactions for agents, while keeping medical information outside Salesforce and integrating with SAGE through secure REST APIs.

Service CloudSAGE REST APIsLive ChatOmni-Channel
Salesforce Consultant · Jun 2021 — Jun 2023View case study
04

Digital experience & awards management

Zayed Sustainability Prize — Submission & Judging Portal

Built and enhanced a global Experience Cloud portal for award submissions, application responses, committee scoring, customer support, operational reporting, and secure access for external participants and internal teams.

Experience CloudAuraApexReports & Dashboards
Salesforce Consultant · Jul 2019 — Jun 2023View case study
05

Public-sector appointment services

DFEH — Appointment Revamp

Developed a Salesforce Lightning scheduling and appointment solution with customer alerts, role-based data access, security controls, bulk-data support, asynchronous Apex, and integrations for a public-sector service organization.

LightningApexVisualforceSecurity & Sharing
Salesforce Developer · Jul 2018 — Jul 2019View case study
06

Enterprise sales operations

NetApp — Go To Market

Delivered Salesforce configuration and custom development across accounts, contacts, opportunities, leads, and quotes, supported integrations and production releases, and resolved business-critical issues within an Agile enterprise delivery model.

Sales CloudApexVisualforceIntegrations
Salesforce Developer · Jun 2016 — Jul 2018View case study