Mobility services transformation
Emirates Transport — CRM Implementation
Led a Salesforce CRM implementation spanning sales, service, marketing, and operational modules for a major UAE mobility-services organization. The engagement combined technical leadership with hands-on platform engineering and integration delivery.
- Client
- Emirates Transport, UAE
- Period
- Jul 2023 — Jul 2025
- Role
- Senior Salesforce Consultant & Technical Lead
Key contributions
Delivery highlights
- 01
Led a five-person Salesforce development team and kept technical execution aligned with sprint and delivery goals.
- 02
Designed and developed custom Pricing, Vehicle Inspection, and Driver Checklist applications and workflows.
- 03
Built custom applications, components, and integrations using Apex, Visualforce, Lightning Web Components, and Salesforce platform capabilities.
- 04
Established coding, security, and review standards and mentored developers through implementation and troubleshooting.
- 05
Coordinated with external vendors and partners to integrate Salesforce with third-party systems and maintain reliable data flow.
- 06
Supported production applications through issue resolution, maintenance, and incremental enhancements.
Salesforce architecture & delivery
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