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Mobility services transformation

Emirates Transport — CRM Implementation

Led a Salesforce CRM implementation spanning sales, service, marketing, and operational modules for a major UAE mobility-services organization. The engagement combined technical leadership with hands-on platform engineering and integration delivery.

Client
Emirates Transport, UAE
Period
Jul 2023 — Jul 2025
Role
Senior Salesforce Consultant & Technical Lead

Key contributions

Delivery highlights

  1. 01

    Led a five-person Salesforce development team and kept technical execution aligned with sprint and delivery goals.

  2. 02

    Designed and developed custom Pricing, Vehicle Inspection, and Driver Checklist applications and workflows.

  3. 03

    Built custom applications, components, and integrations using Apex, Visualforce, Lightning Web Components, and Salesforce platform capabilities.

  4. 04

    Established coding, security, and review standards and mentored developers through implementation and troubleshooting.

  5. 05

    Coordinated with external vendors and partners to integrate Salesforce with third-party systems and maintain reliable data flow.

  6. 06

    Supported production applications through issue resolution, maintenance, and incremental enhancements.

Salesforce architecture & delivery

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