Economic development & investor services
Masdar City Free Zone — Digital Experience & CRM Transformation
Leading the end-to-end design and delivery of a multi-cloud Salesforce platform for digital investor and customer services. The work connects secure onboarding, identity, service journeys, automation, and external systems across web and mobile experiences.
- Client
- Masdar City Free Zone
- Period
- Aug 2025 — Present
- Role
- Technical Team Lead & Senior Salesforce Consultant
Key contributions
Delivery highlights
- 01
Own solution architecture from discovery and technical design through implementation and production delivery across Sales, Service, and Experience Cloud.
- 02
Design customer and partner onboarding journeys, including secure registration, Google SSO, UAE PASS, OAuth, and headless identity patterns.
- 03
Define data models, security, sharing, access controls, automation, and integration boundaries for scalable enterprise delivery.
- 04
Lead integrations with external enterprise systems and third-party services using REST/SOAP APIs and event-driven patterns.
- 05
Govern Apex, LWC, Flow, code review, unit testing, CI/CD, release management, and production troubleshooting practices.
- 06
Mentor developers and coordinate business, functional, integration, infrastructure, and vendor stakeholders.
Salesforce architecture & delivery
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